Earlier this week, Google announced its intentions to start an exchange for display advertising, an attempt to take on Yahoo and its healthy position in the display ad business. This is a fairly big broadside by Google, whose seriousness is reflected by the company’s recent job postings, but it also reflects an urgency towards boosting the search engine’s revenues and profits.
Ben Schachter, an Internet analyst with Broadpoint.AmTech, recently noted that th e number ofSource: GigaOM Network RSS Feed
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